By integrating scent as a pillar of brand identity, Atelier Madrona creates immediate and memorable connections between brands and consumers. Modern brand storytelling is not complete without emotional engagement which is a natural and acute byproduct of a scented experience. We engage the visceral language of scent to define, shape, and communicate brand identity. A scent creates an emotional space around a brand’s audience, building and nurturing a brand community around shared feelings and powerful bonds.